Kerala – a symphony composed in the strings of beauty and a land endowed with myriad of boons and bounties that bestowed it the glory of being god’s own country. The rural life in Kerala, untouched by the mighty hands of industrialization and much of the repulsive transformation of urban sophistication, offers a paradisal experience to the traveller. The serene backwaters, swaying coconut farms, soothing paddy fields everything makes the village life of Kerala a memorable experience. Far from the tumult and turmoil of the cities these villages usher us into a world were contentment and peace prevail.
The state has an area of 38,863 km2 (15,005 sq mi) and is bordered by Karnataka to the north and northeast, Tamil Nadu to the east and south, and the Arabian Sea on the west. Thiruvananthapuram is the state capital. Kochi and Kozhikode are other major cities. According to a survey by The Economic Times, five out of ten best cities to live in India are located in Kerala. Kerala is a popular destination for its backwaters, beaches, Ayurvedic tourism and tropical greenery.
Kerala has the highest Human Development Index in India, slightly higher than that of most developed countries, but with a much lower per capita income. The state has the highest literacy rate in India with 99 percent. It hopes to be the first e-literate state in India through the state run Akshaya project. The state recently became and is currently the only one to have banking facilities in every village. A survey conducted in 2005 by Transparency International ranked Kerala as the least corrupt state in the country. Kerala is also ranked as India’s cleanest state. Kerala has witnessed significant migration of its people, especially to the Persian Gulf countries during the Kerala Gulf boom and is heavily dependent on remittances from its large Malayali expatriate community.
Kerala is a top tourist destination. National Geographic’s Traveller magazine names Kerala as one of the “ten paradises of the world” and “50 must see destinations of a lifetime”. Travel and Leisure names Kerala as “One of the 100 great trips for the 21st century”. The Kerala Government Tourism Department, a government department in charge of promoting tourism has adopted the slogan God’s Own Country for its campaigns.